Retailers in China Increase AMD Radeon RX 7900 XTX GPU Prices Following NVIDIA RTX 4090 Ban
In response to the ban on NVIDIA’s GeForce RTX 4090 in the US, retailers in China have significantly raised the prices of AMD’s Radeon RX 7900 XTX GPUs, creating an “artificial” shortage in the market. With the ban on NVIDIA’s flagship Ada GPU, Chinese consumers have turned to alternative solutions, leading to a surge in demand for AMD’s high-end graphics cards.
The US implemented the ban on the GeForce RTX 4090 as part of efforts to restrict the export of GPUs to China, which has resulted in a shortage of supply and a drastic increase in pricing. According to a report from MyDrivers, the GeForce RTX 4090 is now being sold between 20,000 yuan, with retail channels acquiring it for around 15,000 to 17,000 yuan, significantly higher than the initial MSRP of 12,999 yuan.
As a result of the shortage of the highly sought-after GeForce RTX 4090, retailers have capitalized by boosting the prices of the AMD Radeon RX 7900 XTX, which initially hit prices of around 7000 RMB or around $1000 US during the recent 11.11 deals. However, retailers are expecting to inflate the prices by an additional 200-500 RMB or around $1050 US.
The shortage of the GeForce RTX 4090 has also affected other SKUs within the Ada Lovelace lineup, with the GeForce RTX 4080 and the GeForce RTX 4070 Ti witnessing an increase in pricing as well. The export restriction has led consumers to consider AMD’s Radeon RX 7900 XTX as a viable alternative, given its 24 GB of VRAM, making it an attractive option for professionals and content creators.
While the ban on the GeForce RTX 4090 has caused turmoil in the Chinese retail market, it has presented an opportunity for AMD to make their market offerings more compelling to potential buyers. As retailers in China continue to raise prices for high-end GPUs, the impact of the ban on NVIDIA’s flagship GPU is expected to have a lasting effect on the industry.